Creator Petra Strand has 20+ years of experience as a makeup artist & product developer. Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant “just had a good night’s sleep” look. Pixi’s mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women – to make women look like themselves, only better. Flawless in a few fuss-free minutes – that’s what Pixi is all about!
Pixi’s Instagram feed has always been a popular source of inspiration for followers, and followers were liking and interacting with the content regularly. The brand wanted to make it easy for followers to buy the products that inspired them.
The team worked with Stori to harness the content from its Instagram feed. Bringing these images to its website, the team created a ‘Love It & Share It’ gallery and enabled customers to directly purchase the items by tagging featured products. They also featured this content on the brand’s homepage and individual product pages.
The initial performance of branded, shoppable social content was so strong, that the team started harnessing user-generated content from its followers, resulting in an even larger content stream.
Since bringing brand and lifestyle images from Instagram to its website, Pixi saw its customers spent more than three times as much time on-site, whilst their onsite conversion rate more than doubled. The brand’s average order value also increased by 38%.