PepsiCo, Inc. is American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Pepsi was looking to engage guests at an on-site activation to promote their new beverage.
The Pepsi team and the accomplice agency worked with Stori to harness the content created at the event to provide the social proof of the new beverage. Bringing this media to its website, the team created a ‘Try and Drink’ gallery and enabled customers to directly find where they can purchase the beverage.
Pepsi collected 4x the media it had captured at previous activations. The brand’s redemtion at local stores increased by 27%.