Curated shopping is a powerful marketing tool that can help any eCommerce or highstreet store to make more sales and increase brand loyalty. Read more to discover how this works. Curated shopping means that you are creating unique selections of products for your customers based on their interests and their previous behavior as shoppers. This is a trend that has become highly popular more important than ever due to the current nature of retail. While the term is very often applied to eCommerce, it can, in fact, apply to any kind of commerce.
What is Curated Shopping?
Curated Shopping with Instagram
Curated shopping can also be carried out in a different more personal way. It might mean that you create a brand, say on Instagram, that promotes a certain style and a certain lifestyle. By doing that, you can then offer products and ideas that fall in line with the message that you are trying to present. Your followers should all be so targeted, that they will appreciate the things that you are now offering. Either option is very similar to having a personal shopper, or of shopping in an exclusive store that no one else knows about.